Research Practice By Technique


  • Usage & Attitude Studies
  • Pre & Post Advertising Research
  • Corporate Image / Brand Image Perception Studies
  • Product & Ad Concept Testing Studies
  • Brand Name Testing Studies
  • Stock Market / Scrip Sentiment / Sector Sentiment Studies
  • Package / Logo Design Development & Testing Studies
  • Fragrance / Perfume Development & Testing Studies


  • Central Location Tests
  • General Consumer Surveys
  • Retail / Shop Audits
  • Census Studies
  • Opinion Polls
  • Mail Surveys


  • Market / Industry Sizing, Status & Feasibility Studies
  • Sales System Analysis Studies

Analytics and Predictive and Optimisation Modelling

  • Insurance Branch Network Design
  • Predicting Sugarcane and Bagasse Prices
  • Performance Visualisation
  • Assessment based Performance Variable Prediction

Sectors and Areas

Financial Products & Services

Investment Banking, Mutual Funds, Insurance (Life), Credit Cards, Housing Loans, Secondary Market Scrip Research, Venture Funds, Micro Finance, Wealth Management, etc.

Fast Moving Consumer Goods

Toilet Soaps, Shampoos, Skin-care Cosmetics, Detergents, Fabric Whiteners, Liquid Fabric Bleach, Aerated Beverages, Frozen Foods, Perfumes, Edible Oil, Toothpaste, Snacks & Processed Food Items, Cleaning Products

Pharmaceutical Products

OTC, Ethical Drug Formulations, Parenterals

Other Consumer Products

Wines, Rum, Brandy, Vodka, Beer, Ready-made Garments, Consumer Durables (Air Conditioners, Washing Machines, Pagers, Mobile Phones, etc.), Car Tyres, Cement, Newspapers & Magazines, Airlines, Real Estate, etc.

Industrial Products

Wide Format Printers, Aseptic Packaging, Offset Plates, Tractors, LCVs, Passenger Cars, Electrodeposited labels

New Areas

Education – School, Higher Education, International, Sports,
Tobacco Control Graphics Issues,
Hospitality Services, Amusement and Entertainment Services, Telecom Services

Nitin Pujar, the Managing Partner of MACRO, is a respected research practitioner and renowned marketing thinker. He co-founded MACRO in 1989.

A Master in Business Administration in 1987 from Symbiosis Institute of Business Management, Pune, Nitin has taught Marketing at R. A. Podar College of Commerce in Mumbai. He is a sought after speaker on the subject of Strategy & Research.

MACRO Analytics

MACRO has full service capabilities in all the standard, tried and trusted techniques of investigation and analysis. Devising and working on new protocols for research in niche areas such as fragrance research and identity design research has made MACRO a choice of a number of serious forward thinking marketing solution seekers and providers.