To quote Nitin, “The Strategy Research Practice is a calling, not merely a business or a service. Agnostic research methodology is its backbone , and the cascade of fast unraveling technology and tools in the wired world its context as well as its form”
The world of business, and marketing and its strategic intent, is a world full of gaps and opportunities and needs a single minded devotion to drive value for its users and participants. Insights are sought, bought and sold as services today and are experiential for the learners but the truly successful and wise users of insights know that one needs to work with a diviner of insights and not a seller!
MACRO has over its two decades of inception, never sold its work, it has always approached its ability to be effective and solution driven, as a calling to be true and be curious for a cause!”