MACRO expertise
MACRO expertise

Research Practice By Technique

Quantitative

  • Usage & Attitude Studies
  • Pre & Post Advertising Research
  • Corporate Image / Brand Image Perception Studies
  • Product & Ad Concept Testing Studies
  • Brand Name Testing Studies
  • Stock Market / Scrip Sentiment / Sector Sentiment Studies
  • Package / Logo Design Development & Testing Studies
  • Fragrance / Perfume Development & Testing Studies

Quantitative

  • Central Location Tests
  • General Consumer Surveys
  • Retail / Shop Audits
  • Census Studies
  • Opinion Polls
  • Mail Surveys

Business-To-Business

  • Market / Industry Sizing, Status & Feasibility Studies
  • Sales System Analysis Studies

Analytics and Predictive and Optimisation Modelling

  • Insurance Branch Network Design
  • Predicting Sugarcane and Bagasse Prices
  • Performance Visualisation
  • Assessment based Performance Variable Prediction

Sectors and Areas

Financial Products & Services

Investment Banking, Mutual Funds, Insurance (Life), Credit Cards, Housing Loans, Secondary Market Scrip Research, Venture Funds, Micro Finance, Wealth Management, etc.

Fast Moving Consumer Goods

Toilet Soaps, Shampoos, Skin-care Cosmetics, Detergents, Fabric Whiteners, Liquid Fabric Bleach, Aerated Beverages, Frozen Foods, Perfumes, Edible Oil, Toothpaste, Snacks & Processed Food Items, Cleaning Products

Pharmaceutical Products

OTC, Ethical Drug Formulations, Parenterals

Other Consumer Products

Wines, Rum, Brandy, Vodka, Beer, Ready-made Garments, Consumer Durables (Air Conditioners, Washing Machines, Pagers, Mobile Phones, etc.), Car Tyres, Cement, Newspapers & Magazines, Airlines, Real Estate, etc.

Industrial Products

Wide Format Printers, Aseptic Packaging, Offset Plates, Tractors, LCVs, Passenger Cars, Electrodeposited labels

New Areas

Education – School, Higher Education, International, Sports,
Tobacco Control Graphics Issues,
Hospitality Services, Amusement and Entertainment Services, Telecom Services

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