MACRO expertise
MACRO expertise

MACRO Analytics is a division of the firm that focuses on Transaction Data Analytics and Predictive Analytics Services.

Millions of gigs of transaction data is being generated over the years and has found little value or use over the years. Corporate entities have large scale loyalty programs and direct marketing initiatives that have been compromised by lack of data in usable form.

MACRO Analytics has garnered considerable expertise in these areas that enable:

  • Customer Analytics
  • Sales Force Analytics
  • Segmentation Metrics
  • Product Portfolio Analytics (Live)
  • Predictive Analytics & Algorithms
  • Business Rule Development
  • Dashboarding Enterprise KPIs
  • Data Management & Warehousing

MACRO Analytics has solutions that are live in NGO Donor Management, Hotels, Furniture, Pharmaceuticals and Aviation Sales.

 

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